Linked Intelligence

The following is a recording of the webinar I did as part of the Vertical Response Social Media Webinar Series:

Feel free to embed it on your blog, share it with friends, etc.
You can also view the first few webinars…

Making More Money with Your Business Blog – John Jantsch, Duct Tape Marketing
Get Business Exposure [...]

Automation run amok:

Any time you change your company name or title on a position, LinkedIn thinks you’ve changed jobs. The algorithm obviously needs tweaking. If you’re editing an existing position, odds are you’re just correcting or rewording something, not making a career change.

First off, let me say that it’s ludicrous that this even merits a blog post, but LinkedIn has so obfuscated the process that it takes a lot of digging to find it. If you just want the link, here it is:
http://linkedin.custhelp.com/cgi-bin/linkedin.cfg/php/enduser/ask.php
If you’d like to see how to find it for yourself, read on. Also, if [...]

Elaine Fogel has written one of the best pieces I’ve seen about LinkedIn recently. She explains the background behind it:
On August 25, 2009, I created a blog post on Marketing Profs Daily Fix entitled, “Help! I Have Social Media Rejection Syndrome!” I had intended this tongue-in-cheek piece to stimulate discussion on an experience I had [...]

It’s very easy to fall into the trap of thinking that the insulation of the internet allows us to be bitter, snarky, etc., with impunity. Perhaps in an anonymous environment like Slashdot that may be the case, but when all your interaction is tied to your very public identity, as on LinkedIn, guess what? [...]

Good advice. Even if you’re feeling desperate, no one wants to network with desperate people.

Yet another way to use LinkedIn I never would have thought of:

Who knows, Kim. Now that you’re there, you might actually find some more ways LinkedIn is useful.

3 per day? How about 3 ever???
Posting open LinkedIn connection requests on Twitter is:

Noise. It’s certainly not conversation or relationship-building.
Desperate. Ugh. Who wants to connect with desperate?
Ineffective. What’s the value of those trivial electronic links? Referrals require trust.

Seriously though, let’s talk a little bit about LinkedIn and SEO (search engine optimization).
Realistically:

If you have a distinctive name, you can easily dominate the search engines on searches for your name. Get your name, or some variation of it, as a domain. Which do you really want to send people to: your LinkedIn profile, which [...]